【关于公共关系的英文文章】
文章插图
It is a wrong tendency to mix up the public relations and the interpersonal relationships. The main reason is that it confuses the quality and limit between the two relations as well as the characteristics and functions between two subjects.The beginning and conclusion of the public relations are socialorganization."Individual Public Relations" does not exist in reality, and it contradicts itself in logic.China's accession to the WTO ， as the society become more mature market economy, competition among pharmaceutical enterprises has become increasingly fierce. We can see that the pharmaceutical marketing in a market economy, the high-speed development of a number of issues, the need for innovative marketing to resolve. And the use of public relations services to pharmaceutical marketing, marketing process to resolve the existing problems in the marketing innovation is one of the important ways. Public relations marketing in the pharmaceutical market as an important means, it confirms the medical importance of the survival and development of enterprises. Generally, the success of pharmaceutical marketing is inseparable from a unique public relations activities. Public relations is to improve the competitiveness of the pharmaceutical enterprises image of a magic weapon, which through the use of various communication strategies, communication tools and methodologies for adjustments, and the enterprises marketing enter a realm of the arts. This paper mainly through public relations and marketing in the pharmaceutical market mutual cooperation relations, "the use of public relations means to resolve the pharmaceutical marketing problems that exist in" preliminary discussions, from pharmaceutical enterprises in the course of the marketing public relations attention
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